Vacation Rental owners have speculated for some time that this would be rolling out and it finally has. AirBnB is the first but VRBO/HomeAway and all the others WILL follow. AirBnB is starting off tentatively and just to some but they will get the kinks out and make this new policy across the board as will all the other big OTAs (Online Travel Agencies).
As it stands, travelers can currently recognize and attribute higher costs to the big boy OTAs and they want to hide that fact as best they can.
This will leave the little guys looking like greedy owners who price gouge and want exorbitant rates.
When this whole thing first began back on that fateful day in February of 2016, I said then and there that the true ultimate goal is to break the vacation rental industry and do it so that it appears to be legitimate business decisions that did it thereby no government oversight or repercussions. I still think that's true. The small time VR owner simply won't be able to absorb all the overhead and expenses, etc., etc., etc. and stay in business. They'll have to price their VRs so that they aren't within a reasonable cost option for most folks and people will simply return to using hotels as their main lodging for travels.
Big luxury homes and specialty houses will continue to do just fine on the OTAs but the small lofts, single family homes, condos, etc., etc. that accommodate up to four or five people, won't be able to keep this up and will start falling by the wayside. It's a shame but this is a business now in decline generally.
There are some sites that are trying desperately to create owner to renter connections WITHOUT service fees and I'm there on a few of them. Please support these sites as this is the only way the little Mom and Pop vacation rentals will be able to survive. Book your next vacation on them or list your vacation rental on them. Here's links to two: Houfy: https://houfy.com and Vacation.Rentals: https://vacation.rentals .
PLEASE REMEMBER, BOTH GLENN HOUSE VR AND GARCIA HOUSE VR HAVE LEFT THE GREEDY OTAS AND DO NOT INCORPORATE OR CHARGE ANY SERVICE FEES HIDDEN OR OTHERWISE!!!
Here's what AirBnB sent out today to select property managers: